Privacy Policy
Border Pet ("we", "us", "our") is committed to protecting your privacy. This policy explains what data we collect when you visit www.border.pet, how we use it, and your rights.
1. Who we are
Border Pet is a travel compliance tool helping pet owners navigate cross-border travel requirements. For privacy enquiries, contact us at: hello@border.pet.
2. What data we collect
We collect limited data automatically when you visit the site:
- Analytics data – pages visited, time on site, referrer, browser type, and approximate location (country/city level). Collected via Google Analytics. No personally identifiable information is stored.
- Cookies – we use cookies to support analytics and remember your cookie preferences. You can manage these via the cookie banner on your first visit.
We also collect data when you use the trip planning form:
- Trip details – origin and destination country, travel date, transport mode, pet breed, age, and weight. Used to generate your compliance checklist.
- Email address – collected optionally on the results page if you choose to receive your checklist and updates. Not required to use the tool.
- Marketing consent – whether you opted in to receive updates from Border Pet, and the date consent was recorded.
3. How we use your data
Analytics data is used solely to understand how the site is used and to improve it. Trip form data is used to generate your personalised checklist and to improve the accuracy of our compliance information. If you provide your email address, we use it to send you your checklist and, if you opted in, occasional updates about pet travel rule changes and new guides.
We do not sell, rent, or share your personal data with third parties for their own marketing purposes.
4. Lawful basis for processing
- Trip form data (no email) – processed on the basis of legitimate interests: to provide the compliance tool you have requested and to improve it.
- Email address – checklist delivery – processed on the basis of contract / performance of a service: you requested a checklist and we need your email to send it.
- Email address – marketing updates – processed on the basis of consent. You can withdraw consent at any time by clicking unsubscribe in any email or by contacting us at hello@border.pet.
5. Third-party services
We use the following third-party services, each with their own privacy policies:
- Google Analytics – policies.google.com/privacy
- Netlify (hosting and serverless functions) – netlify.com/privacy
- Airtable (form submission storage) – form data including trip details and email address is stored in Airtable. Data is held on servers in the United States under Airtable's standard contractual clauses. airtable.com/privacy
- Brevo (Sendinblue) (email delivery) – if you provide your email address, it is passed to Brevo to send your checklist and any updates you consented to receive. Brevo is an EU-based provider. brevo.com/legal/privacypolicy
6. Cookies
We use a consent manager (Silktide) to give you control over non-essential cookies. Essential cookies required for the site to function cannot be disabled. You can update your preferences at any time by clicking the cookie settings link in the footer.
7. Your rights
Under UK GDPR and EU GDPR you have the right to access, correct, or delete any personal data we hold about you, to restrict or object to processing, and to data portability. To make a request or withdraw marketing consent, email hello@border.pet. We will respond within 30 days.
8. Data retention
- Analytics data – retained for 14 months in Google Analytics, then automatically deleted.
- Form submissions – retained in Airtable for up to 24 months, then deleted.
- Email / marketing list – retained until you unsubscribe or request deletion.
9. Changes to this policy
We may update this policy as the site evolves. The date at the top of this page will always reflect the latest version.